BrandPaco Rabanne
ProjectBrand Identity

Paco Rabanne Brand Identity 2019
Associated creatives
Tags
Description
A close-up profile portrait captures a young black man in profile as he holds a reflective metallic perfume bottle. He wears a dark jacket over a patterned shirt with a decorative brooch at the collar. Warm, directional sunlight streams across the scene, casting strong highlights and deep shadows against a textured neutral wall. The composition emphasizes rich textures and sharp contrasts, styled for the Paco Rabanne brand identity campaign.
Style
Editorial, Horizontal, Warm
Techniques
Low-key / chiaroscuro
Industries
Fragrance
Color
Jet Black (70%)
Silver (metallic) (30%)
Context
Advertising Campaign