Paco Rabanne Brand Identity 2019

Description

This image features a split composition highlighting two distinct Paco Rabanne brand identity campaign visuals captured by photographer Stef Mitchell, with graphic design by Zak Group and studio photography by Schelten & Abbenes. On the left, a model wearing a black lace dress holds a metallic gold fragrance bottle while accessorized with stacked silver bracelets. On the right, a model in a shimmering metallic disc-sequin dress holds a rose gold perfume bottle against a warm terracotta background with sharp shadows. Natural lighting enhances the textural contrast between the delicate lace and the high-shine metallic surfaces. The composition demonstrates a sleek, high-fashion aesthetic.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Fragrance

Color

Context

Advertising Campaign