BrandPaco Rabanne
ProjectBrand Identity
Zak Group, Graphic Design,
Associated creatives
Tags
Description
This clean product composition displays the Paco Rabanne brand identity through minimalist packaging. A tall white rectangular box and a wide white shopping bag are both printed with the black brand logo in a simple sans-serif typeface. To the left, a smaller, highly reflective metallic silver bag is crumpled, contrasting the smooth matte surfaces of the other items. The objects are arranged on a cool-toned metallic surface against a stark white background. The studio lighting produces clear highlights on the silver material and even illumination across the white surfaces, highlighting the graphic design and material textures.
Style
Commercial
Techniques
Studio strobe
Industries
Bags & Accessories