Ignazio Lozano, Photographer,

Description

This e-commerce campaign for Oysho SS24 features a six-panel grid showcasing model Misia Urbanska in various athletic and leisure outfits against a clean, pale blue studio background. The styling includes blue shirts, tracksuits, windbreakers, leggings, and sneakers, art directed by Sergio Rueda and captured by photographer Ignazio Lozano. The clean studio lighting highlights the textures and relaxed silhouettes of the spring-summer collection. The composed arrangement provides a comprehensive look at the versatile apparel options offered in the seasonal lineup.

Style

Commercial, Square, Clean

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

E-commerce / Product