ProjectResist Canformity
Overcoast, Music / Sound,
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Associated creatives
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Description
This advertisement for Tito's Handmade Vodka begins with a dark and smoky background. Red computer-style text warns of the canned cocktail 'invasion' of 2023. The text is followed by the Tito's Handmade Vodka brand logo. A view of many canned cocktails with the words 'Pre-Mixed Cocktail' in a grid formation. A hand is seen holding a Tito's Handmade Vodka bottle as it pours into a glass with ice and lemon slices. The color palette consists primarily of shades of black, grey, silver, white, blue, yellow, and red, creating a dramatic atmosphere. The overall composition is designed to highlight the brand and its resistance to the trend of canned cocktails.