Outsider Editorial, Post Production / VFX,

Description

This video piece for KFC Canada titled Hockey Smile - Sign follows a nocturnal sequence featuring security camera angles and hand-held footage of a person walking through a dark alleyway carrying equipment and a ladder toward a commercial restaurant storefront. The figure unpacks tools and applies tape or adjustments to an exterior illuminated sign bearing the brand's iconic logo. The visual style blends grainy nighttime surveillance footage with handheld cinematic perspectives, creating a tense yet playful atmosphere.