John Lewis Oura 2025

About

This commercial video campaign for Oura and John Lewis highlights the smart ring and its health tracking integration with smartphone applications. The sequence features close-up shots of hands holding and wearing the metallic smart ring, interacting with mobile health metrics on a phone screen, and daily activities including exercise and rest. Produced by Knucklehead, the video employs warm interior lighting, natural textures, and a polished lifestyle aesthetic.