Rebecca Newman, Photographer, Melbourne

Description

This outdoor campaign image for Outer East Primary Care titled Our Club A Place For Everyone features three smiling people leaning against a chain-link fence. On the left side of the frame, large white bold text reads Our Club A Place For Everyone against an orange diagonal graphic block. The individuals include a woman in her 30s standing behind a young boy in his 10s with his arm raised in excitement, and an elderly woman in glasses cheering beside them. The background shows trees and soft natural daylight under a clear sky. The bottom left features campaign hashtags and partner logos including the ADF and Outer East Primary Care Partnership.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Public Awareness

Color

Background

Park

Context

Advertising Campaign