Crispin Porter & Bogusky, Agency / Creative,

Description

This commercial video for the Otterbox Ultra Bear Proof campaign captures a brown bear inspecting a secure white cooler placed outdoors on the ground. A person is initially shown latching the heavy-duty container shut before stepping back into the wooded environment. The grizzly bear then approaches, sniffing and clawing at the latches to test its durability. The scene is shot in a natural outdoor terrain with overcast lighting, emphasizing rugged performance.

Style

Horizontal, Cinematic, Desaturated

Industries

Outdoor & Adventure Sports

Color

Background

Woodland

Context

TVC / TV Commercial