Oslo City Council Brand Identity 2020

Description

This graphic design piece created by North for the Oslo City Council brand identity features the iconic expressionist painting The Scream overlaid with bold, white, capital typography spelling MUNCH across the center. The composition retains the swirling brushstrokes, dramatic perspective lines of the wooden bridge, and tense emotional atmosphere of the original artwork. The stark white sans-serif text contrasts sharply against the textured orange, blue, and green painted background. The visual asset serves as part of a municipal rebranding effort incorporating cultural heritage.

Style

Artistic, Horizontal, Monochrome, Graphic

Techniques

Typography, Oil paint

Color

Context

Advertising Campaign