Matthew Edwards, Creative Director, Sydney

Description

A fashion campaign image directed by Matthew Edwards features a female model standing outdoors in an orange grove. The model wears a bright yellow tunic over light-colored trousers, a straw sun hat, and sandals, while holding a white handbag and wearing a small pouch across her body. Scattered oranges lie on the reddish earth surrounding her feet among rows of lush green citrus trees under a partly cloudy sky. The composition is vertical with natural daylight casting soft shadows, and the white typographic brand logo OROTON is overlaid across the center.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Forest

Context

Advertising Campaign