Oroton Lure Of Summer Ss 23 2023

Description

This commercial campaign image features a single whole fish placed centrally on a dark, textured concrete ground. A delicate gold floral bracelet is draped around the midsection of the fish, creating a striking contrast between the organic subject and the metallic accessory. The composition is captured from a direct top-down perspective with natural harsh sunlight casting a sharp shadow beneath the fish. The color palette centers on soft pink and white tones of the fish contrasted against the deep brownish-grey concrete texture. Created for the Lure Of Summer project by Oroton, with photography by Georges Antoni and styling by Justin Woo.

Style

Vertical, Commercial, Earthy, Gritty

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Concrete Texture

Context

Advertising Campaign