ProjectBrand Identity

Original Pattern Brewing Company Brand Identity 2018
Associated creatives
Tags
Description
A close-up perspective of a person with highly detailed, vibrant tattoos on both arms operating a beer tap. One hand pulls the silver tap handle, releasing a golden liquid into a glass with a distinct, intricate golden circular logo. The tap handles are branded with text reading Original Pattern Brewing Company, Oakland, CA. The setting appears to be a craft brewery interior with warm, ambient lighting highlighting the metallic finish of the equipment. The focus is sharp on the pouring action and the interaction between the person and the craft beer brand.
Style
Lifestyle, Commercial
Techniques
Natural light, Live-action Technique
Industries
Alcoholic Beverages