Oreo Cakesters 2025

Description

Professional hockey player William Nylander stars in this commercial campaign for Oreo Cakesters, created by Weber Shandwick Toronto. The video opens with Nylander walking through an outdoor colonnade wearing a blue hockey jersey before transitioning into an interior bakery setting where he opens his own fictional cake shop called Willy Good Cake Shop. He wears an apron over a t-shirt while interacting with boxes and staff in a set-dressed store environment. The piece combines natural daylight exterior shots with crisp, brightly lit interior commercial footage and comedic on-screen text overlays.