Publicis, Agency / Creative,
Associated creatives
Tags
Description
This commercial video for the Orange project captures a young woman with curly hair standing on a sunny apartment balcony overlooking a city skyline. She holds a coffee cup and uses her smartphone before accidentally dropping the phone over the railing. The narrative shifts as she walks through the apartment and onto a bustling city street, smiling while interacting with her phone once again. Warm natural light illuminates the scenes, emphasizing the urban setting and the relatable, cinematic tone of the narrative.
Style
Horizontal, Cinematic, Warm, Minimalist
Techniques
Natural light
Industries
Telecommunications
Color
Camel (50%)
Pure White (30%)
Jet Black (20%)
Background
Rooftop
Context
TVC / TV Commercial