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Brand
Optus
ProjectThere’s Always a Way 30"

Optus There’s Always a Way 30" 2026

Associated creatives

Droga5 ANZ, part of Accenture Song
Droga5 ANZ, part of Accenture SongAgency / Creative
Sonar Music
Sonar MusicMusic / Sound
3&7
3&7Production

Tags

elderly womanelderly woman holding smartphonesmartphonebasketball tutorial

Description

This commercial spot for Optus titled There’s Always a Way 30 features an elderly woman studying basketball instructional videos on a smartphone inside a living room setting. The narrative explores an intergenerational connection through sports and digital learning. Cinematography employs warm interior lighting and soft depth of field, cutting between domestic scenes and a basketball court. The production demonstrates professional art direction and cinematic framing.