Opinionated, Agency / Creative,

Description

This eye-level shot features a smiling man, identified as the CEO of Shake Shack, in a commercial kitchen. He wears a grey zip-up jacket with the Shake Shack logo. Behind him, kitchen staff are preparing food on a flat-top grill and at a washing station. The kitchen features stainless steel surfaces and industrial lighting. A second shot shows a graphic saying, "We Really Cook" in white text on a green background, followed by a cartoon image.