ALTO, Agency / Creative,

Description

This commercial video for OpenAI titled Time to Fly showcases various individuals interacting with voice-controlled software in everyday domestic and professional settings. The cinematic narrative features characters in dimly lit rooms and kitchens, utilizing modern technology alongside mundane tasks like heating food or eating toast. The cinematography employs moody lighting and tight framing to emphasize personal focus and technological integration. Created with production by Smuggler and agency Alto, the project highlights the seamless blend of daily life and advanced AI tools.

Style

Horizontal, Cinematic, Moody

Industries

AI

Color

Background

Living Room

Context

TVC / TV Commercial