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Brand
OpenAI
ProjectBut Now

Ethos Studio,

Associated creatives

Biscuit Filmworks
Biscuit FilmworksProduction
William McVay
William McVay
Max Cooper
Max CooperProduction Service
Ethos Studio
Ethos StudioPost Production / VFX
William McVay
William McVayPost Production / VFX
Sonic Union
Sonic UnionMusic / Sound
SoStereo
SoStereoMusic / Sound

Tags

man wrestlingman wrestling in living roomwrestling ringliving room wrestling ringman upside downman with taped fingers

Description

OpenAI presents But Now, a commercial campaign directed by Biscuit Filmworks with production service by William McVay and Max Cooper. The video features cinematic scenes including a man upside down with taped fingers wrestling in a living room ring, followed by a person wearing large silver hoop earrings and layered necklaces in a cluttered interior. Post-production is handled by Ethos Studio and William McVay, with sound design by Sonic Union and SoStereo.