Open Range, Production,

Description

This commercial depicts a group of friends skiing at a mountain resort. At the start, a man pours a Michelob Ultra from a tap. Four skiers stand ready at the top of a slope. One says 'Last one down buys the Ultras?', and they proceed down the hill. One female skier falls, dropping her poles. Cut to a bar, where the group orders beers from the bartender. One man says, 'Who needs a credit card when you've got a Greg?'. Kurt Russell sits nearby at the bar. He tells Greg that he's tired of buying the Ultras and requests a meet at the Blue Lift. The final scene depicts a man at the Blue Lift with falling snow.