Brand Identity 2018

Description

This graphic design project by Deutsche & Japaner showcases brand identity materials for Opaak. Two stacks of white business cards featuring embossed black serif typography reading Opaak are arranged on a vibrant red surface. The background consists of a metallic perforated panel that introduces industrial texture and linear contrast to the composition. Hard studio lighting creates defined shadows and highlights the tactile quality of the paper stock. The clean arrangement emphasizes minimalism and typography within corporate branding.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Emboss & Deboss, Hard Light

Color

Background

Set-dressed

Context

Website / Web