Lundgren+Lindqvist, Graphic Design,

Description

This image showcases a brand identity project for O/O Brewing by design studio Lundgren+Lindqvist. A man wearing a white t-shirt and dark trousers kneels beside a tall, vertically oriented illuminated menu sign resting on a tiled floor. The scene is captured in a dimly lit interior with low-key lighting, casting soft highlights across the floor tiles and the glowing display. To the left, a black cable reel and loose white cords connect to the illuminated sign. The composition emphasizes the minimalist typography and clean layout of the brewing menu against the dark, atmospheric surroundings.

Style

Horizontal, Commercial, Monochrome, Matte

Techniques

Low-key / chiaroscuro

Industries

Alcoholic Beverages

Color

Background

Concrete Texture

Context

Advertising Campaign