ETHOS, Post Production / VFX,

Description

This Hoka commercial video, titled One Day I Started to See Birds, follows a young woman with green-dyed hair as she navigates an urban convenience store and city streets. Wearing patterned socks and white Hoka sneakers, she interacts with shop attendants and runs through the neighborhood. The cinematography features cool color grading, close-ups on footwear and expressions, and quick pacing. Production was handled by Object & Animal and ETHOS, capturing a narrative-driven and atmospheric tone.

Style

Horizontal, Cinematic, Cool

Industries

Outdoor & Adventure Sports

Color

Background

Retail Store

Context

TVC / TV Commercial