Brand
ProjectOn the Journey with Oksana
Cabin Editing Company,
Associated creatives
Tags
Description
This black and white commercial for Visa's On the Journey with Oksana campaign features Paralympic medalist Oksana Masters in various athletic settings, including cross-country skiing across snowy mountain trails and training sessions. The video captures intense athletic focus, resilience, and determination through dramatic monochrome cinematography. Oksana Masters is shown wearing sportswear, helmets, and ski gear in snowy outdoor terrain and training environments. The piece was created for Visa, with post-production and sound credits including Cabin Editing Company, TMLS, NOISE, and Barking Owl.
Style
Horizontal, Action, Cinematic, Monochrome
Techniques
Slow motion
Industries
Outdoor & Adventure Sports
Context
TVC / TV Commercial