Visa
On the Journey with Oksana
Brand
ProjectOn the Journey with Oksana
Date
Jan 2026
Description
Visa’s 'On the Journey with Oksana' campaign highlights the training and athletic dedication of Paralympic medalist Oksana Masters. The spot captures Masters across various outdoor environments, from snow-covered mountain trails to rigorous training sessions, focusing on physical endurance through live-action technique and dramatic monochrome cinematography. Developed by Anomaly NY, the film leans into cinematic pacing to frame the athlete’s performance. The production incorporates slow motion to emphasize technical form in cross-country skiing, underscoring the intensity of the athlete’s preparations.
Style
Horizontal, Action, Cinematic, Monochrome
Techniques
Slow motion
Industries
Outdoor & Adventure Sports
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.