Visa
On the Journey with Oksana
Brand
ProjectOn the Journey with Oksana
Date
Jan 2026
Description
Visa’s 'On the Journey with Oksana' campaign features Paralympic medalist Oksana Masters, documenting her training regimen and competitive career in a series of athletic settings. The project leans into a monochrome aesthetic, utilizing dramatic live-action cinematography to frame the athlete against snowy mountain trails and training environments. Developed by Anomaly NY, the campaign uses slow-motion sequences to emphasise the intensity and focus of professional sport. Post-production and sound design were handled by a collaborative team, including Cabin Editing Company, TMLS, NOISE, Barking Owl, and Human.
Style
Horizontal, Action, Cinematic, Monochrome
Techniques
Slow motion
Industries
Outdoor & Adventure Sports
Context
TVC / TV Commercial
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