Lisa Dymph Megens, Casting Director,

Description

This commercial campaign image for On Running S/S 25 Cloud 6 was photographed by James Pearson Howes with casting by Lisa Dymph Megens. A man with dreadlocks wearing a patterned cap, dark vest, white shirt, and cuffed trousers sits casually against a blue-tiled architectural background. In the foreground, a prominent pair of grey sneakers paired with striking yellow socks catches the eye, emphasizing the footwear. The composition utilizes a distinct low-angle perspective, creating a bold, contemporary feel. The lighting is clean and directional, accentuating the textures of the apparel and the tiled environment.

Style

Vertical, Commercial, Warm, Polished

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Bathroom

Context

Advertising Campaign