Peter Richardson, Design Lead,

Description

This brand identity video for On presents a dynamic sequence blending sports and natural landscapes. Sequences feature vibrant green tennis courts, palm trees, and cacti against a clear blue sky, overlaid with the distinctive On logo. Project direction by Seb Marling, design lead by Peter Richardson, and generative video by Tom Wooton and Bob Jaroc.

Style

Horizontal, Commercial, Warm

Industries

Tennis

Color

Background

Clear Sky

Context

Brand Film / Corporate Video