OMD Australia, Agency / Creative,

Description

A McDonald's advertisement promoting the NSW Blues rugby league team. The advertisement features diverse scenes showing various ways people support the team, including McDonald's signage. A family visits a McDonald's restaurant. At home, a woman paints a man's face with blue paint. A house is half-painted blue. A delivery man on a scooter delivers McDonald's to the blue house. A man gets a Blues-themed tattoo. A girl sits on a bench with a Ronald McDonald statue. A woman gets a haircut. People ride in an elevator with a McDonald's cup. A woman hangs an "Up The Blues" sign from her window. A tarot reader displays a card of a player. Newborn babies are wrapped in blue blankets. A family celebrates the birth of their child in a hospital room with blue balloons.