CALLEN, Agency / Creative,

Description

This commercial video for the Good Start project features OLIPOP, blending live-action footage of people enjoying beverages at outdoor cafes with vibrant animated sequences. The animation explores colorful, whimsical characters and environments that represent inner wellness and vitality. Live-action scenes feature actors interacting in bright, sunlit settings while holding pink beverage cans. The visual style transitions smoothly between live-action capture and dynamic animated sequences with expressive character design. Post-production and visual effects are handled by Untold Studios and Not To Scale.

Style

Horizontal, Commercial, Cinematic, playful, Clean

Techniques

Animation, VFX / visual effects

Industries

Beverages

Color

Background

Street

Context

TVC / TV Commercial