Brand
ProjectSweet Dreams
Schafer Condon Carter,
Associated creatives
Tags
Description
This commercial for Old National Bank titled Sweet Dreams is produced by Schafer Condon Carter, Cutters Studios, and Community Films. Set in a domestic nursery during the night, the scene features a man and a woman in sleepwear attempting to soothe a crying infant in a crib. The man checks his smartphone and discovers a banking bonus offer, celebrating quietly before the woman leaves the room to let him handle the baby. The warm, low-key lighting creates an intimate and relatable domestic atmosphere.
Style
Humorous, Horizontal, Commercial, Moody
Industries
Banking
Background
Bedroom
Context
TVC / TV Commercial