Overcoast,

Description

This advertising campaign video for Old El Paso titled Taco Totality features actor Randy Havens presenting a map of the United States marked with the path of totality for May 5th 2026. The scene is set in an office or classroom environment with scientific formulas written on the chalkboard behind the presenter. He wears a distinctive western-style jacket adorned with star appliques and cowboy motifs while gesturing toward the map and holding tacos. The production was handled by World War Seven and Mondial, featuring music and sound from Overcoast. The video uses commercial live-action techniques with sharp indoor lighting and a humorous tone.

Style

Humorous, Vertical, Commercial, Polished

Industries

CPG / Packaged Food

Color

Background

Office

Context

Advertising Campaign