Brand
Overcoast,
Associated creatives
Tags
Description
This commercial video for Old El Paso titled Taco Totality features an expert character named Randy Havens in a set-dressed science laboratory setting. The man wears glasses, a custom lab coat adorned with stars, and gestures towards a telescope and scientific diagrams on the whiteboard behind him. The lab desk includes a nameplate reading Randy Havens Taco Totality Expert along with Old El Paso product packaging. The scene employs polished commercial lighting and an engaging narrative style.
Style
Horizontal, Commercial, Clean
Industries
CPG / Packaged Food
Color
Jet Black (40%)
Pure White (30%)
Navy (30%)
Background
Office
Context
TVC / TV Commercial