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BrandOJI
ProjectBrand Identity
A white paper shopping bag with branding for OJI featuring bold black typography and a graphic illustration of a blue sushi roll with eyes.

OJI Brand Identity 2020

Associated creatives

Seachange
SeachangeGraphic Design

Tags

white paper bag

Description

A studio-lit, high-key shot of a white paper shopping bag standing on a clean, light grey surface. The bag features prominent black bold typography reading OJI alongside a whimsical, stylized illustration of a sushi roll with cartoonish eyes. The graphic uses a vibrant blue and orange colour scheme that contrasts against the minimalist white paper texture. The composition is clean and focused, highlighting the brand identity for OJI. Soft, diffused lighting creates minimal shadows, emphasising the crisp edges and geometric design elements of the packaging.

Style

Commercial

Techniques

UI illustration

Industries

Restaurants