BrandSamsung
ProjectLa Routine
Oglivy NY, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video presents a sequence of scenes featuring individuals interacting with a foldable smartphone in urban settings. The opening shot highlights a closed smartphone on a table, beside a white cup of coffee. The video then transitions to show a man yawning, followed by him using the phone, and an elderly man in a grey plaid suit taking a selfie with the smartphone in a European-style city. The camera angles vary from close-ups of the phone to medium shots of the people. The overall mood is casual and showcases the integration of technology into daily routines.