Ogilvy Toronto, Agency / Creative,

Description

This video shows a series of close-up shots of hypodermic needles being inserted into human skin, held by hands wearing blue medical gloves. The needles are part of syringes with clear barrels and lilac fittings. Each shot focuses on the point of entry of the needle into the skin. The background is light tan. In subsequent wide shots, row after row of syringes are suspended vertically with their needles pointed down, suggesting a large quantity. The overall impression is one of medical intervention or cosmetic procedure, possibly with a slightly disturbing or unsettling tone.