Ogilvy Sydney, Creative Agency,

Description

The footage shows dry farmland in Queensland and New South Wales, Australia, emphasizing the drought conditions. It features scenes of a rancher feeding cattle from a trailer, close-ups of cattle eating hay, and a couple wearing hats. A woman washes her face in a basin by a window before looking out to see a truck driving across the dry land. Additional scenes depict a man driving, a woman driving, and a woman standing in front of a car looking at her phone on the dry landscape. The color palette is predominantly brown and tan, reflecting the arid environment. The advertisement is based on actual events in certain cases. Incidents, characters, and timelines have been changed for dramatic purposes.