Ogilvy North America, Agency / Creative,

Description

The Las Vegas Sphere displays a CGI animation of swimming goldfish, covering the entirety of its massive, spherical exterior. The projection creates an underwater illusion, made all the more striking against the backdrop of the night sky and distant city lights. The structure sits on a dark lot adjacent to a parking area with streetlights. Text appears later, indicating 'Close enough isn't close enough for your brand'. The scene blends entertainment and technology through this architectural marvel.