Ogilvy Latina, Agency / Creative,

Description

The Duarte Highway in the Dominican Republic is captured in an aerial view, revealing a multi-lane road bisecting a verdant landscape. Dense trees and greenery flank the highway, while distant mountains fade into the cloudy horizon. The shot is taken during daylight, with overcast skies casting a soft, diffused light over the scene. Cars and trucks are seen sparsely traveling on the road. At night, the road lacks proper lighting and signage, making it very dangerous to drive. A close-up of the road at night shows the road’s surface and the few reflective markers that help drivers.