BrandCadbury
ProjectGet in the Game
Ogilvy, Agency / Creative,
Associated creatives
Tags
Description
This video promotes Cadbury Dairy Milk's 'Get in the Game' campaign, featuring Akec Makur Chuot. The video includes scenes of athletes preparing in a locker room and on a sports field, with urban buildings visible in the distance. A young female athlete in a sports jersey expresses the need for role models in sports. Akec Makur Chuot is shown holding a football on a sports field. The setting includes stadium seating, a locker room with wooden benches, and a well-maintained sports field under a clear blue sky. The video aims to inspire and encourage female participation in sports.