Ocean Films, Production Service,
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Associated creatives
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Description
The advertisement for H&M, titled "Under the Sun," begins with a close-up of a young, sleeping black woman. As the title appears on the screen, the view widens to show the woman sleeping in a bed. She sits up, puts on yellow slide sandals, and stretches her arms out to the sides as she looks at a high-rise city through a window with mustard-yellow curtains. The scene changes to a striped summer dress hanging on a hanger and then shows a woman's feet walking on a tile floor. Next, the scene transitions to a train station platform with people walking, followed by a family putting things into a brown vintage car. A boy wearing swim goggles looks at the camera, and a car drives along a coastal highway. Finally, two young women walk through a garden in an urban setting.