Brand
ProjectOcado Value - Social Film 3
St Luke's, Agency / Creative,
Associated creatives
Tags
Description
This digital social film for Ocado features two anthropomorphic fruit characters, a pear and a cucumber, animated with human mouths and expressive eyes while resting on a wooden chopping board. Grapes and crackers sit alongside them on the rustic surface inside a bright home kitchen setting. The video incorporates playful visual effects to bring the produce to life as part of an advertising campaign highlighting food variety. Ocado branding appears prominently in the top left corner alongside customer text overlays.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Background
Kitchen
Context
Social Media / Short Form Video