Brand
ProjectOcado Value - 30s TVC
St Luke's, Agency / Creative,
Associated creatives
Tags
Description
This 30-second commercial for Ocado titled Ocado Value features charming stop-motion animated vegetables with expressive eyes and mouths conversing on a wooden kitchen table. Plump red onions, garlic cloves, cherry tomatoes wearing glasses, crisp lettuce heads, bell peppers, and a cabbage come to life in a bright domestic kitchen setting. The spot was created by agency and production company St Luke's, with sound by Sightsound and post-production by St Luke's and 1920 VFX. The colorful, playful sequence highlights fresh produce with vibrant styling and meticulous stop-motion technique.
Style
Horizontal, Commercial, playful, Clean
Techniques
Animation
Industries
CPG / Packaged Food
Background
Kitchen
Context
TVC / TV Commercial