Fedra Malara, Art Director,

Description

This split-composition portrait for the Oakley Olympics Collection Paris 2024 campaign features a man wearing a white hooded sweatshirt and vibrant reflective sports sunglasses against a clean white backdrop. The right panel highlights the athlete's serious expression, framing his dark hair with distinctive highlights and the Oakley logo alongside an American flag patch on the garment. The left panel juxtaposes this studio shot with a dynamic, dark abstract image of swirling blue water and bright bokeh highlights. The clean studio lighting contrasts sharply with the moody, textured aquatic scene.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign