papercut, Post Production / VFX,

Description

This high-energy commercial for Oakley Meta titled 'Athletic Intelligence Is Here' features appearances by prominent figures including Spike Lee and IShowSpeed. The video cuts through dynamic action sequences, from skydiving out of cargo planes and running across desert landscapes to skateboarding in empty pools and mountain biking through rugged terrain. The athletes and personalities wear performance eyewear equipped with integrated technology, reflecting a cinematic and fast-paced aesthetic. Produced by Partizan USA with agency support from Mother in NY & LA, the spot integrates intense sports choreography with sleek post-production visual effects.

Style

Horizontal, Action, Cinematic, Clean

Techniques

VFX / visual effects

Industries

Telecommunications

Color

Background

Clear Sky

Context

TVC / TV Commercial