Giant Films, Production,

Associated creatives

Description

Oakley presents Be Who You Are, a black and white campaign video capturing athletes engaged in intensive training, running, and surfing. The footage utilizes high-contrast monochrome cinematography and grainy post-production aesthetics to highlight athletic dedication and personal sacrifice. Multiple athletes wearing performance sunglasses are featured across dynamic outdoor and coastal environments. The video emphasizes movement, resilience, and sporting culture through expressive portraits and action sequences.

Style

Horizontal, Cinematic, Monochrome, Grainy

Techniques

Analogue / film, Super 8 / 16mm

Industries

Sportswear

Context

Advertising Campaign, Brand Film / Corporate Video