Brand
ProjectSmall Mistakes
Clemenger BBDO Wellington, Agency / Creative,
Associated creatives
Tags
Description
This road safety video for the NZTA campaign Small Mistakes depicts a near-miss scenario at a rural intersection between two silver station wagons. The scene cuts between wide establishing shots of the intersection and close-up interior angles of the drivers reacting to the sudden close call. Both drivers eventually step out of their vehicles to confront each other in the middle of the road. The production features natural lighting and realistic framing characteristic of public awareness advertising.
Style
Documentary, Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Public Awareness
Background
Road
Context
TVC / TV Commercial