McCann New York, Agency / Creative,

Description

This commercial video for the Knicks project by NYS Lottery features shots of an illuminated round New York Lottery sign mounted on a storefront exterior. The sequence transitions to bold orange typographic messaging reading new york only has one dream right now before displaying a glowing neon New York Knicks basketball logo. McCann New York and UM Worldwide contributed to the production of this campaign.

Style

Vertical, Commercial, Neon

Industries

Gambling

Color

Background

Retail Store

Context

Advertising Campaign, TVC / TV Commercial