NYC CITY BALLET CAMPAIGN 2025

Description

This campaign image for New York City Ballet captures two dancers mid-performance against a muted studio backdrop. Shot by photographer Elizaveta Porodina, the composition utilizes long exposure techniques to create ghostly, layered motion trails around the subjects. The dancers wear patterned tops and vibrant red and blue trousers, their arms outstretched in a dynamic pose. Soft directional lighting highlights the figures while casting diffused shadows across the background sweep. The overall aesthetic blends contemporary dance with surreal photographic motion effects.

Style

Horizontal, Action, Cinematic, Desaturated

Techniques

Long exposure, Natural light

Color

Background

Grey Seamless

Context

Advertising Campaign