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Brand
NYC CITY BALLET
ProjectCAMPAIGN
Dancer in a shimmering top and red pointe shoes captured with a blurred motion effect against a soft gradient background.

NYC CITY BALLET CAMPAIGN 2025

Associated creatives

Elizaveta Porodina
Elizaveta PorodinaPhotographer
Evanie Frausto
Evanie FraustoHair Stylist
Susie Sobol
Susie SobolMakeup Artist

Tags

dancer in motiondancerwoman dancingred pointe shoespointe shoesmetallic topblack gloves

Description

This portrait for the NYC City Ballet campaign captures a dancer in dynamic motion against a subtle gradient backdrop. The subject wears a metallic textured top, black gloves, patterned tights, and vibrant red pointe shoes with feathered details. Photographed by Elizaveta Porodina, the image employs a distinct multi-exposure technique that creates a luminous, glowing trail effect around the figure. Hair styling is by Evanie Frausto and makeup by Susie Sobol, enhancing the ethereal and dramatic aesthetic of the performance.

Style

Artistic, Vertical, Desaturated, Warm

Techniques

Multiple exposure

Color

Charcoal (50%)
Crimson (30%)
Golden Yellow (20%)

Background

Grey Seamless

Context

Advertising Campaign