BrandMichelob ULTRA
ProjectCourtside
Ntropic, Post Production / VFX,
Associated creatives
Associated creatives
Tags
Description
This video montage captures the NBA's adaptation to playing basketball games during a pandemic, prominently featuring cardboard cutouts of fans in the stands. The environment is inside basketball arenas, filled with these non-traditional spectators. Close-up and wide shots showcase key moments, including players in action, expressions of excitement, and the unique atmosphere created by the cardboard fans. The lighting is typical of professional sports venues, bright and focused on the court. The video includes text overlays quoting various sources emphasizing how unprecedented times demanded ingenuity. The video displays a mix of live game footage, player interviews, and reactions from individuals watching from home.